Case Study

Transforming PANTO’s Digital Presence – From Landing Pages to a Full-Scale Website Redesign

PANTO, an iconic Italian brand known for its bespoke doors, windows, and architectural woodwork, initially partnered with TechVerdi for a few high-converting landing pages. Impressed by the modern design, seamless user experience, and engagement-driven structure we delivered, PANTO soon entrusted us with redesigning their entire website.

Their goal? A sophisticated, lead-generating digital platform that captures the craftsmanship, prestige, and heritage of their brand while making it easier for customers to explore and inquire about their premium products.

Challenges

As a legacy brand with international reach, PANTO’s previous website struggled to reflect the elegance and performance of its physical products. Our discovery process revealed several critical challenges:

Fragmented User Experience: The site lacked a unified visual identity and intuitive navigation structure.
Non-Responsive Pages: The mobile and tablet experience didn’t match the standards of modern browsing behavior.
Limited Conversion Flow: There were no strategically placed CTAs or lead capture systems across key product pages.
Content Complexity: The site had too many generalized sections that diluted the unique value of PANTO’s custom offerings.
Outdated Visual Design: The design didn’t convey the luxury, style, or artisanal craftsmanship associated with the brand.

Our Solution

Our collaboration with PANTO evolved from small victories into a full-blown digital transformation, guided by design thinking, SEO principles, and a deep respect for their premium identity.

Elegant, Luxury-Focused UI: We infused the design with modern Italian aesthetics, clean lines, generous white space, high-quality photography, and subtle animations that reflect PANTO’s attention to detail.
Modular, Conversion-Driven Landing Pages: We restructured and expanded the site with modular landing pages tailored to each product category, optimized for lead generation and visual storytelling.
Mobile-Optimized Experience: The entire site was rebuilt from the ground up with mobile-first responsiveness, touch-friendly navigation, and optimized load speeds.
Enhanced Product Exploration: We created an intuitive product browsing experience by organizing content into user-friendly flows, showcasing materials, styles, and customization options with visual hierarchy.
Lead Generation System: Strategic CTAs, inquiry forms, and quote request modules were added across the funnel, significantly improving conversion opportunities.
SEO-Ready Architecture: We integrated on-page SEO best practices, including semantic markup, meta optimizations, and keyword-aligned content structure to improve visibility and discoverability.

Need a Website That Mirrors the Prestige of Your Product?

Let’s create a digital experience that matches the quality, beauty, and performance of what you offer.

Results

Although the full SEO results are still rolling in post-launch, early feedback and performance indicators show exciting progress:

Stronger Online Brand Perception: The new design reflects PANTO’s luxury brand positioning, helping build stronger trust with new prospects and partners.
Higher Engagement Across Devices: A dramatic drop in mobile bounce rates and improved scroll depth across all key landing pages.
Better Lead Flow: Custom quote forms and strategically placed CTAs have already led to increased qualified inquiries within the first 8 weeks.
Improved Site Speed: The optimized design and clean code architecture improved page load times by over 40% on both desktop and mobile.
Ready for Global Expansion: The new modular structure supports future multilingual expansions and integrations with international marketing tools.