Case Study

Building Freymatic’s Digital Presence – A Custom WordPress Website for a Precision Engineering Leader

Freymatic, a renowned name in high-end blasting systems and automated solutions for critical environments, partnered with TechVerdi to build a modern, scalable, and conversion-focused WordPress website. With deep roots in the aerospace industry, Freymatic needed a web presence that reflected its legacy of precision, innovation, and long-term client partnerships.

Our task was to create a powerful digital experience that mirrors Freymatic’s engineering excellence, reinforces trust with international clients, and drives qualified leads.

Challenges

Although Freymatic is an established industry leader, its previous website lacked the impact, structure, and clarity needed to represent the brand in today’s digital-first world. The key challenges we identified were:

Outdated Visual Language: The site didn’t reflect Freymatic’s precision-focused, technologically advanced solutions.
Weak Content Structure: Messaging lacked clarity and failed to communicate Freymatic’s value proposition effectively.
No SEO Foundations: The old site had no basic SEO setup, impacting discoverability and search visibility.
Limited Flexibility: The previous site architecture made it difficult to update content or scale with future needs.
Poor Mobile Experience: The mobile version of the site was slow, misaligned, and lacked responsiveness.

Our Solution

We approached this project with the mindset of engineering clarity, authority, and performance, just like Freymatic builds its industrial systems.

Modern, High-Precision Design: We created a clean, engineering-inspired design language using structured layouts, bold typography, and subtle animation to reflect Freymatic’s technical excellence.
SEO-Optimized Architecture: We built the new site on WordPress, integrating on-page SEO fundamentals such as schema markup, SEO-friendly URLs, alt text, and metadata to lay a solid search foundation.
Clear Messaging & Content Restructure: We rewrote and organized the content to clearly highlight Freymatic’s strengths, custom automation, aerospace-grade quality, and long-term client commitment.
Multilingual Ready: Given the international clientele, the WordPress framework was prepared for future multilingual content integration.
Mobile-First Development: A fully responsive website was designed and tested for optimal usability and performance across all devices and screen sizes.
Scalable CMS Setup: The backend was customized to allow non-technical team members at Freymatic to easily update case studies, products, and content modules.

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Results

While SEO impact and traffic analytics are still maturing, the transformation has already delivered significant qualitative and early measurable benefits:

Stronger First Impressions: Stakeholders and clients now engage with a site that instantly reflects Freymatic’s leadership in high-end automation.
Improved On-Site Engagement: The new UX design and streamlined navigation guide visitors more intuitively through Freymatic’s capabilities and solutions.
Enhanced Lead Flow: Post-launch feedback indicates higher lead quality and increased interest from international aerospace prospects.
Improved Mobile Performance: Visitors now enjoy a frictionless experience across devices, with page load speeds improved by over 45%.
Foundational SEO Setups: The site is now visible for branded and niche industry search terms, positioning Freymatic for long-term organic growth.