Case Study

CrossLi – Building a Lightning-Fast Crypto-to-Fiat Payments Platform with Next.js

CrossLi is on a mission to redefine cross-border payments by bridging the gap between cryptocurrency and traditional fiat. Their platform enables users to send international payments faster, safer, and at a fraction of the usual cost, whether you're a business or an individual moving money globally.

To match their cutting-edge financial innovation, they needed a custom-developed platform that was equally advanced, secure, and seamless. That’s where TechVerdi came in.

Challenges

CrossLi came to us with an ambitious vision, but their old web presence wasn’t equipped to scale with their product:

Generic Framework Limitations: Their previous website couldn’t keep up with the evolving performance and security needs of a finance-tech platform.
Poor Global Performance: Load times were lagging in international regions, critical for a company built around global financial reach.
Conversion Drop-Offs: The lack of clarity around CrossLi’s core offering caused confusion among users and low onboarding conversions.
Crypto-Fintech Trust Gap: Being in the crypto space, trust-building through UI/UX and transparent design was essential.
Limited SEO Visibility: The site structure lacked optimization for keywords and semantic indexing around cross-border payment services.

Our Solution

To bring CrossLi’s vision to life, we architected a Next.js-powered custom website, designed from the ground up to be fast, conversion-oriented, and crypto-compliant.

Next.js Custom Development: Delivered a high-performance site with server-side rendering, static generation, and API integrations optimized for fintech scale.
Global Speed Optimization: Implemented CDNs, caching layers, and image optimization for faster access across Europe, Asia, and the Americas.
UX-Centric Redesign: Built a conversion-focused journey with intuitive layouts, explainer sections, simplified CTAs, and visually digestible crypto–fiat processes.
SEO & Semantic Structuring: Developed the site with schema markup, keyword-rich URLs, and semantically meaningful content that search engines and AI love.
Trust Signals & Security UX: Incorporated industry-standard security badges, simple onboarding flows, and frictionless interaction design to increase user confidence.

Ready to Build a Fintech Website That Converts Trust into Transactions?

Let’s craft a platform that’s as fast and future-proof as your business model.

Results

Since launch, the CrossLi platform has experienced a surge in both engagement and conversion potential:

Page Speed Improved by 82% across all key geographies.
User Engagement Up by 55%, driven by improved information clarity and user experience.
Boosted SEO Rankings for competitive keywords like crypto to fiat payments and cross-border money transfers.
Higher Trust Perception, supported by clean design, transparent content, and secure UI elements.
Business Inquiries Doubled within the first 30 days post-launch.